DYIC: Discover Your Inner Consultant – Part 4

"YOUR PROJECT PROPOSAL"

 Step 4 of the DYIC approach is to create your standard project proposal document template.

The proposal typically follows a conversation you have had with the client where you reached a verbal agreement on a potential project and hammered out some (or all) of the details. The proposal is your written response or follow-up to that conversation, to “lock in” the opportunity.

EXPERT TIP: One of our keys to success in pursuing projects is “The 48-Hour Rule”. Once an opportunity is identified, you will stand a very high probability of winning it if you get your proposal (bid) to them within 48 hours. If that is not practical, then you should strive to get a letter/email/voice-mail to them within 48 hours stating that you are working on getting it to them as soon as possible.

The proposal process has two main parts: The cover letter and the engagement letter. In this post, we will focus on the first part.

By having a standard template form and format you follow, you will be able to create consistent proposals quickly and easily. Because this method is being shared with freelance consultants across all industries, TGG provides a generic format that you will need to customize to your unique expertise and process.

Remember, a strong cover letter for a freelance consultant proposing a project should be concise, compelling, and tailored to the client’s needs. Here’s a breakdown of the key topics to cover:

Introduction & Purpose

• Briefly introduce yourself and your consulting business.

• State the purpose of the letter (proposal for a specific project).

Understanding of Client’s Needs

• Demonstrate your knowledge of the client’s challenges, goals, or pain points.

• Show that you understand their industry and specific situation.

Proposed Solution & Value Proposition

• Outline your approach to solving their problem or achieving their goals.

• Highlight the unique value you bring, such as expertise, experience, or innovative methods.

Relevant Experience & Credentials

• Provide brief examples of similar projects you’ve successfully completed.

• Mention key qualifications, achievements, or client testimonials if relevant.

Project Scope & Deliverables

• Summarize the key activities, deliverables, and timeline.

• Focus on outcomes and benefits to the client.

Call to Action

• Express enthusiasm for the opportunity to collaborate.

• Suggest a follow-up meeting or next steps (which will be the engagement letter is they are already ready to sign up for the project).

In conclusion, please note that TGG's coaching services are available on a fractional basis as required. Stay tuned for the upcoming installment in our DYIC series.